07.11.12 - A New Face on an Old Friend: Douglas County Libraries Unveils New Brand Identity

A New Face on an Old Friend:
Douglas County Libraries Unveils New Brand Identity

Douglas County Libraries has adopted a new brand identity to reflect its role as an innovative leader among libraries, and its mission to advocate for literacy and lifelong exploration and discovery.

The new brand identity includes a new logo for the library district, which will be introduced to the public over a 12-month period beginning August 1.

“Douglas County Libraries is one of the busiest libraries in the state, with a spirit and tradition of remarkable service and innovation,” said Amber DeBerry, Douglas County Libraries community relations manager. “Our brand had not kept pace with the district’s growth, or our vision of what we are looking to accomplish going forward.”

The library’s rebranding process was rooted in extensive public research that garnered input from more than 4,000 community members. “It’s important to involve the community in any rebranding effort, especially for a public institution,” added DeBerry.

Online and telephone surveys, in-person interviews and focus groups led to a new library brand focused on innovation, exploration and discovery. The new logo is reminiscent of a tree, symbolizing growth, or of pathways, symbolizing exploration. It evokes Douglas County Libraries’ core values: deliver books and more, serve all, build literacy, explore and discover, be friendly and helpful, blaze a trail, create connections, and make it work.

The public is invited to a brown-bag lunch and panel discussion with members of Douglas County Libraries’ branding and core values task forces. The event will be held on Thursday, August 16 from 1 to 3 p.m., at Philip S. Miller Library [1], 100 S. Wilcox St., Castle Rock.

Douglas County Libraries has seven locations serving nearly 300,000 people over 843 square miles. The district circulates more than 8.2 million books, CDs, DVDs, magazines, eBooks and audiobooks annually, including more children’s materials than any other library system in Colorado. Douglas County Libraries is a passionate advocate for literacy and lifelong learning. For more information, visit DouglasCountyLibraries.org [2].

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